WHEN it comes to investing in high-value products, maintenance and after-sales support often matter just as much as the product itself.
For example, you wanted to get in shape by buying a stationary bike for your home. Your enjoyment of your biking routine and your success at getting physically fit again does not depend solely on the bike. It also depends on the expertise of the technician who set the bike up for you, plus your ability to access bike workout videos and other materials that supplement your exercise regimen.
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