IN celebration of World Wildlife Day on March 3, the 30x30 SEA Coalition launched its official website to call for the protection of 30 percent of the world's land and water forms by 2030 through the involvement of indigenous peoples and local communities.

The 30x30 campaign, globally known as Campaign For Nature, was a global campaign Southeast Asian groups were adopting to urge government leaders to join the High Ambition Coalition (HAC); thereby, agreeing to protect at least 30 percent of the world's land and water forms during the Convention on Biological Diversity Conference of Parties or COP15 in China later this year.