WHY are people afraid of selling? I have been pondering this question for weeks now. According to research, most people struggle with selling because of their fear of rejection.

When I graduated from university, I applied for a sales position at a well-known financial institution. I walked into the room and sat in front of the interviewer without any background in professional selling. I knew the basics, a few things I learned from reading books. Scanning my CV, he then proceeded to ask one question: "You don't have any sales experience, why should we hire you?"

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