WITH digital advertising increasingly gaining traction in the region, billboards and creative displays continue evolving to engage, entice and inspire us. Despite the many distractions in our world, glowing backlit displays, creative vehicle wraps and vibrant point-of-purchase displays are evolving to help brands gain attention.

Thanks to advances in film materials, finishing and the growing automotive industry in the Asia Pacific, the practice of wrapping buses, cars and other vehicles with branding and advertisements is growing rapidly.