AFTER expressing outrage last week over the toxic levels of hate, impunity, illogic, misinformation, and disinformation on Facebook and Twitter in the Philippine presidential campaign, I'm taking up this time some norms for doing social media posts clearly, truthfully, methodically, convincingly.

Let's agree first on a basic tenet for social media postings — convince the audience that the premise of the post is truthful and valid. The premise or claim has to be stated grammatically and clearly, with the poster doing his or her best to present the reason or evidence to prove it.