TABOOLA has signed an exclusive partnership with NBA Philippines, which will assist the publisher in implementing several Taboola products, including Taboola Feed, a nondisruptive integrated feed that provides readers with personalized content and targeted advertisements to generate meaningful revenue and increase audience engagement.
NBA Philippines is a sport-oriented news site that is built on a well-known brand. In the Philippines, the basketball sports news portal is owned by Smart Communications in the Philippines, which has numerous audiences, increasing readership and keeping readers informed and engaged through video content and recommendations.
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