Film, as an art form and a product, engages its stakeholders with its dualistic nature; it has both cultural and economic value and effects. It is not a homogenous monolith but a big, multi-faceted entity. While it deals with mainstream cinema, it also has a thriving independent film scene with a robust new breed of young filmmakers. While it is about story development, artistic endeavors, and content, it is also a business enterprise.
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