The Lookbook
Farah Abu shines bright in the global marketplace

If there is a key ingredient common to every Filipino business success story, it would be that of having the perseverance to outlast every obstacle. Talented Filipino fashion accessories designer Farah Abu's eponymous brand definitely has that.

From selling in bazaars in Manila to now having a brand presence in Hollywood, Abu is making a mark in the fashion world as a designer and an entrepreneur. As she continues to build her brand beyond the Philippines, Abu shares her journey on how she got her business started through to where she is today — bolstering retail sales through e-commerce.