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TVS Motor Company, BMW expand agreement

TVS Motor Company and BMW Motorrad announced that they were extending and expanding their long-term partnership with the joint development of new platforms and future technologies, including electric vehicles. Based on this decision, TVS Motor Company's scope would include the design and development of future BMW Motorrad products, delivering world-class quality, supply chain management and industrialization. Under this enhanced cooperation, both companies had identified a range of products and technologies to deliver significant business benefits.

Sudarshan Venu, joint managing director, TVS Motor Company, said, 'In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation and customer satisfaction. These factors and our commitment to deliver superior quality products with a strong value proposition has been key to the success of all three products launched from the platform. The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility. Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies.'