Younger users, lifestyle content help Viber PH expand in 2021

By The Manila Times

Dec 28, 2021 8:46 pm

Viber is ending the year on a high note. The brand free messaging app proudly noted in a virtual media roundtable how it expanded expanded its growth in the Philippines in 2021 — a year marked by strategic partnerships that respond to the changing needs of the users.

These partnerships have been Viber's key driver for success, as the messaging app recorded 33 percent growth in monthly active users in 2021, with 31 percent increase in power users or those using Viber more than 25 days in a month.

Over half of Viber’s users in the Philippines are part of the younger demographic, with 40 percent belonging to the 25 to 34 age group.

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