IN the latest edition of the Science Journo Ako webinar, titled '#ScienceJournoAko: Be social and get noticed. Converting scientists into media magnets,' former TV Patrol reporter and science communicator Kristine Sabillo shared her knowledge on how scientists and researchers can build a niche as multimedia personalities using interesting stories, compelling visuals and informative content.

The webinar also tackled the importance of effectively communicating science and its importance in reaching broader audiences to contextualize information that was more relatable and understandable to its intended audience.