ARANETA City, the City of Firsts, has officially signaled the beginning of its holiday celebration with the lighting of its iconic giant Christmas tree on November 11.

Decked with dazzling lights, colorful ornaments and glittering tinsel, the giant Christmas tree, situated at the Times Square Food Park in Araneta City, was lit up in a grand celebration, attended by local government officials, senior company executives, celebrities and patrons with the theme "Believe in the magic of Christmas."

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