SM shoppers can play Santa to less fortunate kids this Christmas with The SM Store and Toy Kingdom's ongoing Share-a-Toy project, which runs until December 31.

Share-a-Toy booths with bags of toys, play sets, educational board games and novelty are already open across The SM Store and Toy Kingdom branches nationwide. This is where shoppers are welcome to bring and donate pre-loved or brand-new toys that they can purchase from The SM Store's Toy Express and Toy Kingdom.

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