NAIROBI: Edith Mokeira, a freelance writer, has enjoyed the convenience of online shopping for years, saying her strong affinity for online shopping was developed during her college days when the digital revolution was taking shape in Kenya.

'I enjoy shopping online, though it can be addictive. Over the years, I have always made orders for my favorite shoes, clothes and other accessories over the electronic commerce platforms,' Mokeira confessed her near addiction to online shopping, thanks to its accompanying benefits like speed, convenience and pocket-friendliness when compared to traditional retail stores.