WHEN businesses and industries were being slammed by the impact of the pandemic, Hotel Sogo faced the challenges by focusing first on the safety of its guests and even its employees through Hotel Sogo's 11 Innovations. After all, Hotel Sogo has always been known for championing guest safety and satisfaction.

'Here at Hotel Sogo, we have been in constant efforts to go beyond the new normal protocols as early as when the pandemic hit the country in March 2020. From that point on, we wasted no time researching and heavily invested in developing innovative ways to upgrade our safety system, especially in the aspects of cleanliness and sanitation,' said Sue Geminiano, Hotel Sogo corporate marketing head.