THE Covid-19 pandemic put a halt to physical movements and travel, impacting businesses worldwide. As a result of this situation, companies had to adapt and alter their growth plans to continue hitting revenue targets and avoid getting left behind. As geographical borders are closing, the good news is that digital boundaries are, in fact, opening.

Businesses in the Philippines and in the Asia Pacific (APAC) region have indicated a desire to increase investments in digital initiatives across all aspects of the business. According to an International Data Corp. survey, it is estimated that the spend on cloud applications and infrastructure will reach $124 billion by 2025 at a year on year growth rate of 28.8 percent, indicating a sustained focus on cloud-enabled software applications.