For the past 30 years, iconic women's brand Avon has relentlessly advocated for Breast Cancer Awareness, donating over $939 million in the fight against the disease, educating more than 180 million people about prevention and treatment, and funding breast health screenings for over 16.4 million women all over the world.

October being Breast Cancer Awareness Month simply saw the powerful advocacy continuing, with Avon Philippines this side of the globe asking women to #JoinTheBoobment to promote monthly breast self-checks. This is a habit every woman should take on in order to detect early signs of the disease. With three in every 100 Filipinas diagnosed before they reach the age of 75, the Philippines has one of the highest number of cases across Asia.