The Sunday Times Magazine > Cover Story
The looks of BGYO and BINI — and beyond

Playing dress-up isn't just fun on Halloween. Truth be told, conceptualizing a look, fashioning it and finally working it is particularly critical for anyone who goes into public life. Double, triple or even quadruple that when it comes to forging a career — and more importantly, making it —in show business.

For musicians especially, their choice of fashion should be reflective of their trademark — and hopefully unique — sound, personality and overall message from song to song. For indeed, the physical embodiment of these can only help their audiences relate to them and their music and even connect, understand and appreciate them on a whole new level.