IT has been almost two years since the pandemic brought Filipino life and many livelihoods to a screeching halt. According to a 2020 Asian Development Bank (ADB) study of 1,804 Philippine MSMEs or micro, small and medium enterprises, 70.6 percent were forced to temporarily close with 66.2 percent reported to have temporary staff cuts during the height of the Covid-19 outbreak.

Bucking these statistics and the odds created by the changes in the landscape, the enterprising Filipino found many opportunities in online businesses with the new e-commerce registrations projected to reach a million enterprises by 2022. By taking advantage of the online space, MSME owners have become unsung heroes of the economy; all the while providing for their families and making their business dreams a reality.