THE pandemic surely has pushed the entire accounting profession to digitize everything as much as possible. With the quarantine measures and strict protocols, in order to fulfill the need for compliance of their clients, firms found alternative ways to allow staff to work from home and for clients to reach them. In this age of working from home becoming the norm, turnover rates have been at its peak. Firms are having more difficulties retaining staff than ever before. In conquering this plight, the focus on staff experience must be the main focus. Let us explore the possible reasons people leave and how we can probably address them.

1. Burnout. They say that burnout is one of the key factors for staff leaving. According to Merriam-Webster's dictionary, burnout is 'exhaustion of physical or emotional strength or motivation usually as a result of prolonged stress or frustration.' In addressing this, the overall staff experience must be constantly evaluated, coaching and guidance must be intensified, and proactively solving problems through a strong feedback system must be done.