SHANGHAI: With consumer preferences changing rapidly amid the Covid-19 pandemic, personalized products and services could be the key to win the favor of the Chinese market, said heads of several multinationals during the 2021 International Business Leaders' Advisory Council for the Mayor of Shanghai held on Friday.

Despite the turbulent international situation, China remains the fastest-growing consumption market in the world, according to Orit Gadiesh, chairman of Bain & Company.

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