Social media is a modern-day enigma. What used to be a simple platform for making connections has evolved into a powerful propaganda machine. So big is its perceived influence that some sectors describe it as a monster that can no longer be tamed. How did this happen?

Social media's power probably first took global center stage in 2011 during the so-called Arab Spring. It is collectively acknowledged that social media played a significant role in aiding communication and amplifying interaction during the political unrests that shook the Middle East and North Africa at that time.