The launch of the all-new Isuzu MU-X officially uplifts the brand from utility to lifestyle. Last September 22, 2021, Isuzu PH introduced the second generation of its seven-seater SUV, this time showcasing a more refined design concept that is meant to exude timeless luxury while keeping to the brand's heritage of reliability and power.

The all-new Isuzu MU-X is based off two engineering concepts. The first is called, ROBUST, a term highly reminiscent of the toughness of the all-new D-MAX. This represents Isuzu's core identity of innovation, performance, and safety. The second concept is dubbed, EXCLUSIVE, which is unique to the full model change of the MU-X. It is meant to symbolize excellent craftsmanship, precision, and the pleasure of ownership.