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The Sunday Times Magazine > Filipino Champions
SM Supermalls highlights charity in Christmas countdown
By Christina Alpad
Sep 26, 2021 12:06 am



Christmas may not be as festive as the celebrations of pre-pandemic times, but it can be just as meaningful, if not more. After all, charity and giving have always been at the core of this celebration and now, more than ever, Filipinos could use them.

SM Supermalls sets the ball rolling in a charitable Christmas celebration with its holiday campaign, '100 Days of Caring.'

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