The Sunday Times Magazine > Filipino Champions
DoT taps Pinoys to be 'Ambassadors of Fun'

Coinciding with the recent launch of the More Fun Awaits Campaign, the Department of Tourism (DoT) calls on Filipinos to be 'Ambassadors of Fun' and promote their hometown's tourist attractions using various social media platforms.

This is part of the department's crowdsourcing campaign wherein netizens will become tour guides of their locale by posting their own virtual tours or sharing their own photos on their recommended destination, activity, or dishes.