BUSINESSES make use of data every day in one way or another. Whether in the form of numbers on a spreadsheet, analytics on a dashboard or a pile of customer order forms, all of these contain data points we can use to better understand what is going on in a company. What varies across businesses is how data is utilized to come up with meaningful insights and to influence decisions.

Data is a powerful tool. When used appropriately, it can unlock opportunities to help organizations operate more efficiently, helping businesses grow and become more profitable.