HAVE you ever experienced great customer service? Did you fill up the survey form because you loved the service or products? Do you like using different channels in providing feedback? Do you ask yourself why the companies are investing in getting customer feedback?

Feedback is like food for a business. Good or bad, feedback is invaluable because it gives businesses a sense of what they need to improve on and continue. This is why businesses aim to provide great/excellent customer service because poor service typically results in fewer customers, which means lower sales and profits.