Just like any other Asian entertainment production, the appetite for Chinese language content is growing steadily worldwide. In fact, in an online survey conducted between August 4 and August 15 this year by streaming service iQiyi, results showed that a promising 76 percent of global respondents started viewing Chinese dramas within the past two years, with 43 percent already watching regularly on streaming platforms.

Surveying 5,200 respondents across 26 countries via Pollfish also showed that one in two of those surveyed claimed to enjoy watching C-dramas and will recommend the titles they like to others. In particular, the majority of respondents wanting C-content are from Thailand (80 percent), Singapore (70 percent) and Malaysia (71 percent). More than 40 percent further consider it essential for a streaming service to offer Chinese language content.