The Villar-led supermarket chain has launched the AllDay Hakot Challenge to pay tribute to its loyal customers who contributed to the store's expansion from its first store in 2016 to 33 so far this year. About P10,000 worth of groceries and other items were given to 33 lucky winners during AllDay Supermarket's first-ever simultaneous AllDay Hakot Challenge on August 31 in all of its 33 branches nationwide.

AllDay, which is owned and operated by AllDay Marts Inc., gave its customers the chance to get grocery items, fresh fruits and vegetables, frozen meat, cooking and pantry needs, beauty and cosmetics, cleaning and sanitizing supplies during the nationwide contest. The 33 lucky AllDay Hakot Challenge winners were given two minutes to put in their carts grocery items worth up to P10,000.