Japanese giant wants soy sauce to be the 'ketchup of India'

By Agence France-Presse

Aug 29, 2021 11:42 am

MUMBAI: Every dish tastes better with a dash of soy sauce, even dessert: that's the ambitious pitch of Japanese food giant Kikkoman, hoping to persuade Indians to use it in curries, sweets and everything in between.

Convincing 1.3 billion people to add a staple of East Asian cuisine to their butter chicken and samosas is no cakewalk but it will likely be easier than the brand's 1960s push into the United States.

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