Even as the prevalent use of online shopping has proven helpful and convenient for Filipinos, scams, bogus sellers and buyers, and fake or low-quality items are issues that are still difficult to avoid. Therefore, victims of e-commerce prefer to go back to physical stores despite the continuing pandemic to guard their hard-earned money.

Attempting to address the bane of add-to-cart, a new app, Go Shopping Philippines (GSP), promises to give Filipinos the kind of malling experience they all know and love, albeit still on the internet. Developers are looking to launch the service in the last quarter of this year.