GUCCI is pleased to announce the launch of a new advertising campaign for its timepieces and jewelry, showcasing a selection of pieces through a series of playful, bold portraits.

The new campaign takes its inspiration from the editorial pages of '60s magazines and the peculiar approach to fashion photography in those times. The campaign is a lively, energetic and modern interpretation of this type of vintage portraiture, comprising a striking series of close-ups of models whose playful hand gestures and strong poses foreground the jewelry and timepieces, which are the stars of each composition.