Korea launches new MICE marketing campaign dubbed 'Unique Venues'

Under the ongoing Covid-19 situation, the Korea MICE Bureau has turned to digital outlets to promote the updated Korea Unique Venue program with a brand new marketing campaign. The new campaign features a set of promotional videos along with SNS and media contents.

Started in 2018, the Korea Unique Venue program comprises a list of recommended MICE venues in Korea, selected based on their ability to host MICE events while offering unconventional settings for memorable experiences. These locations showcase Korea's rich history, colorful culture and tradition, with the selection including everything from cruise ships to traditional folk villages to national museums. The program began in 2018 with a list of 20 venues, and since then has expanded to include a total of 39 venues.