After the 1992 presidential elections, the most important figure in the political world was 24 percent. That figure represented the percentage of votes cast in favor of the winner, former Defense Secretary Fidel V. Ramos, the Malacanang-endorsed candidate.

In the agri-business realm of that same period, the 24 percent represented the market share of RFM-Swift, then the biggest poultry integrator in the commercial broiler market. Pundits did not miss the almost identical numbers of the voter share in favor of General Ramos and the commercial broiler market share of RFM-Swift.