Giving back on its 25th year, hygiene products company Sanitary Care Products Asia (SCPA) invests in local startups to champion decades of their people-first philosophy. Together with the Asian Institute of Management-Dado Banatao Incubator (AIM-DBI), they launched the social accelerator program called the 'Human Investment x Impact Grant for Entrepreneurship and Empowerment' or the Hiigene Program.

The Hiigene Program pioneered the very first collaboration of a local company and a business incubator. It was crafted according to the company owners, the Sio family's initiative to support local entrepreneurs with human investment infused in its business gene. Through this, SCPA aspires to help build an industry of people-first enterprises, boost the economy, and improve the lives of many through innovation.