MEDIA and critics of surveys love to dismiss them as mind-conditioning tools distorting the authenticity of the electoral process. But when the media reports about surveys, they focus on the horse race and not on understanding the behavior of the respondents. They scream headlines about who is ahead, oftentimes even misrepresenting the results.
And then, we have the voters who love to cream survey companies when their preferred candidates are losing and would jump in elation when they are ahead in the horse race.
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