The events of 2020 proved just how critical trust is for consumers and businesses alike. Organizations had to trust their employees to work from home, and consumers had to trust businesses with their information. As a society, people have to trust one another to make the right decisions around health and safety, trust the scientific community to create life-saving vaccines and trust our governments to support us during a time of global economic uncertainty and political upheaval.

With the past year redefining the meaning of trust as we spend more of our daily lives in the virtual space than ever, leading independent identity provider Okta conducted a survey involving 1,700 professionals. The resulting study titled 'The State of Digital Trust' looked into whether brands have done enough in the eyes of consumers to build trust and what factors impacted the way consumers interacted with digital services.