In celebration of 75 Years of Diplomatic Relations, the Embassy of Denmark partners with Lazada Philippines through a curation of high-quality Danish brands under one pavilion.

E-commerce has paved the way to an effective and hassle-free form of purchasing products. Even more so during the pandemic where companies had to divert their business strategies to cater to e-commerce and spending more on digital marketing. Danish brands have been entering the Philippine market at a steady pace, as Filipinos grow more conscious of the products they purchase online. Functionality, durability and sustainability has played greater roles in the decision-making process of consumers - a standard in Danish products.