IN my last article with The Manila Times, I covered one aspect of my trade: acquiring new customers. I mapped out how to generate product-market fit leads wherein I provided the necessary steps in finding specific cohorts that would take a bite of the product the company was selling.
This time around, allow me to share my thoughts about the better half of acquisition: customer retention. After all, it's less expensive to retain a customer than to acquire a new one. Or is it not?
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