GERMAN footwear brand opened its first new retail concept in the Philippines at the Megaworld Lucky Chinatown Mall on June 26, 2021. The 40-square-meter retail space showcases several exciting new styles, colors and prints first seen in-store.

'We are excited to open our first new retail concept in the Philippines with a completely different look and feel but still unmistakably Birkenstock,' said Carlo Cecilio, Philgear International Inc.'s brand manager handling Birkenstock, during an interview when describing the new retail concept. The store interior is based on Birkenstock's core materials cork, leather and jute.