Social media was swamped with teasers of who the face of the brand will be a few days leading up to the launch of Chery PH's latest marketing campaign. With 10.7 million subscribers and one of the country's Top 10 most influential YouTube personalities, it was a strategic marketing move to introduce Alex Gonzaga as the brand Ambassador for Chery Auto PH.
The launch started with a 60-second video premier of Gonzaga driving Chery's Crossover offering to the domestic market amid a scenic natural back drop and around an urban setting. As Alex puts her hands on the crossover, the plethora of never-before-seen tech and function features are uncovered and connected to her daily posh lifestyle. "Having Alex G. as the newest member of the CHERY family is very timely. Earlier this year, we shifted our campaign focusing on how "Fun-To-Drive" a CHERY is. The overall messaging is bright, colorful, vibrant, and sensational, and frankly, I can't think of any other influencer that fits this car personality other than Alex G.," said CHERY Auto Philippines President Rommel Sytin.