Harm reduction fund good for health

LONDON: Industry investments in harm reduction or alternatives to combustible cigarettes provide upside to new and existing players as well as public health, according to a fund manager that focuses on long-term, high-quality investments in the fast-moving consumer goods industry.

"I think there's a lot of upside from industry investment in harm reduction, if we can move the discourse beyond that 'Big Tobacco' mental model and refocus the conversation on a more open-minded conversation and look at what consumers want," Jonathan Fell, founder of UK-based Ash Park, said during the 8th Global Forum on Nicotine on June 18, 2021.