With GrabFood, Angel’s Pizza was able to see its wings soar with the company’s branches seeing an increase in revenue of up to 95 percent per branch on a daily basis, and up to 50 percent of the branches’ top-line revenue coming from orders made on the platform.
Angel's Pizza, one of the most-loved food brands in the Philippines, definitely knows the value of serving honest-to-goodness delicious pizza. While serving fresh, hot-off-the-oven pizza is already a given in dine-in and take-out situations, Angel's Pizza never stops at its mission to bring its delicious products to as many Filipino homes as possible. With this in mind, Angel's partnered with Southeast Asia's super-app Grab through its GrabFood feature which offers home delivery for a wide variety of cuisine. What started as a mere tactic to fulfill orders, however, served as a catalyst in taking the brand's business to a whole new level.
"Because of GrabFood, we were able to reach and tap new customers who otherwise haven't tried our product yet. The way Grab highlights and advertises the brand in the promotions has been a big help for Angel's Pizza in opening up new markets. Additionally, the ease of use of the app and professionalism of the rider partners also extends the hospitality of our brand" says Mike Barret, Chief Operating Officer of The Figaro Group, under which Angel's Pizza operates.