08_Longchamp
WAY before collaborations became de rigueur on Planet Fashion, Longchamp was already partnering with a diverse array of artists and designers, all of whom took the label out of its comfort zone, sparking the creative energy that sees it hailed as one of the industry's movers and shakers.
Now Longchamp is unveiling its latest – and particularly audacious – collaboration: with Emotionally Unavailable (EU), the contemporary fashion brand founded by friends and kindred creative spirits Edison Chen and Kybum Lee. As with all the best partnerships, chance played a part. Longchamp Creative Director Sophie Delafontaine explains: "I first discovered Emotionally Unavailable when I bought a T-shirt for my brother in Shanghai. It made me want to know more about the guys behind the label."