THE Creator and Influencer Council of the Philippines (CICP) mounted its virtual general membership meeting (GMM) in the month of May, which was a star-studded affair that aspiring content creators and viewers alike definitely enjoyed.

Celebrities joining the world of content creation was not news anymore as we saw more of them shifting to vlogging, especially during the rise of the pandemic. However, we've never really heard them talk about everything behind the transition. What we already saw was the transition itself through their social media and YouTube channels. That is why CICP's May GMM tackled the journey of the Philippines' most sought-after actors of their generation - Bea Alonzo, Dimples Romana and Enchong Dee - towards content creation. Another interesting topic that was discussed was the so-called great divide. Was there really a great divide between celebrities and content creators or influencers? Participants and viewers found out.