n Tanduay’s new product innovation, Ginto (left) introduced by brothers Lucio Tan 3rd, president and chief operating officer, and Kyle Tan, executive vice president.
The world's number one rum producer, Tanduay Distillers, Inc., is taking a more aggressive stance in capturing the more adventurous younger market of gin drinkers through its latest product, Ginto.
Focused on generating more opportunities in the industry, brothers Lucio Tan III, president and COO, and Kyle Tan, executive vice president, who are now at the helm of Tanduay's new leadership, want a chunk of the local gin market.