IN September 2012, Ana Lustre Malijan excitedly opened the first Frotea store in Palawan, her first real step into fulfilling her dream of being an entrepreneur. Having always had a passion for running a business of her own, Ana transformed that dream into a reality with Frotea. Through it, she has found a unique way to connect with her community back home. Today, Frotea is a household name in Palawan, and Ana has since expanded operations outside of Palawan and into major cities in Metro Manila and Luzon.

Anna grew up in a family of engineers and witnessed her father running their family's construction business.