-ARRIOLA As if 90-percent markdowns weren't reason enough to shop at Lazada's grand 6.6 Mid-Year Sale, don't even try to resist the gorgeous face of Alden Richards inviting you to give in to the amazing deals the eCommerce platform has in store, because you'll be adding to cart even before this sentence is over.

Yes, Asia's Multimedia Star and the country's one and only Pambansang Bae is in charge of spreading the popular shopping app's #HalfyMidYear greeting to both new and loyal customers as he features in a brand new TV Commercial enjoying his personal picks of the great deals to be had.