Hollywood royalty and motorsports afficionado Steve McQueen made the Heuer Monaco synonymous with his persona 50 years ago when he wore the now iconic watch in the1971 film “Le Mans” where he played the role of a racing driver. If you are even just a casual watch fan, this is something you probably already know. But the story of the how the Monaco rose to its iconic status actually starts with an enterprising racing driver, the desire of a businessman to promote his company, and a completely different movie.

[caption id='attachment_872052' width='413'] The watch became synonymouswith Hollywood star Steve McQueen[/caption]