AS the coffee trade began to grow in the late 1900s, Equilibrium Intertrade Corporation (EQ), the Philippines’ leading distributor of a wide range of high-quality products and innovative solutions for coffee, tea, and specialty beverages, saw the need to expand their products from Torani Syrups and Sauces to other renowned products; which is why Curve Coffee Collaborators (Curve) was established. Curve addresses the new market shift, taking pride in being able to represent its coffees throughout the entire value chain. Curve has dedicated its craft to seek, roast, and distribute the best of Philippine specialty coffees, working with various local coffee farms, farming communities, cooperatives, processors, baristas, and cafes nationwide.

As its name implies, Curve strives to discover the unique roasting curves of different beans to produce only the best-tasting coffee. Roasting Curves help roasters determine the best roasting profiles—the specific temperature, cycles, approaches, to the length of the time needed to dry out a certain coffee variety.